Branding: Be Better

What is Branding?
Quite simply...Branding is Perception.

Branding is the relationship you have with your customers. Branding is how your customers feel and react when they see your company name, your logo, website or advertising. Strong branding causes people to think and feel deeply…generating an emotional response. The experience people have with your company and the way they perceive your value…this is your brand identity.

The Goodness Company creates healthcare brands that resonate with purpose and meaning. More than just logos and tag lines, our healthcare brands allow our customers to define themselves with distinction and clarity.

Consistent, strategic healthcare branding executed with precision.

That´s what makes
The Goodness Company better.

Our Branding Process:

Brand Prep
Brand Prep

We start by listening. Reviewing and uncovering what makes your organization unique.

We want to understand it all. Your company. Your products. Your services. Your point of view.

What we learn. What we experience. What we feel. This becomes the starting point for your brand.

Brand Strategy
Brand Strategy

This is when your brand comes to life…when our vision becomes tangible.

  • » Naming/Logos/Taglines
  • » Brand Books/Creative Guidelines
  • » Branding Training & Seminars


Brand Integration
Brand Integration

This is when we integrate your brand into the fabric of your company.

This is when it sinks in. This is where the rubber meets the road. This is when the brand becomes the experience. Your new brand will impact every corner of your organization.

  • » Sales & Marketing
  • » Products/Services/Operations
  • » Customer Experience

We’ll show you how your brand will generate interest and lead to renewed growth.

A better bottom line. That’s what it’s all about.

Brand Implementation
Brand Implementation

Ok. So you have a new brand.

We’ll develop the tools you need to introduce your brand to the world.

  • » Media Plans
  • » Web Site & Social Media
  • » Digital: Online Marketing/ HTML Emails/ Interactive Tools
  • » Brochures/Print Ads/Sales Tools/Presentations
  • » Radio & TV Advertising
  • » Video Marketing
  • » Public Relations
  • » Event Marketing: Trade Shows/Consumer Events